Zambia Tourism Agency

We are a tourism agency that gives tourism-related information and markets Zambia’s products and services both locally and internationally.  We also regulate the tourism and hospitality industry. We welcome you to the land of the legendary African walking safari, Victoria Falls, the wild Zambezi River, abundant wildlife and raw wilderness, all in one friendly country.Blessed with awe-inspiring natural wonders, an abundance of wildlife, huge bodies of water and vast open spaces, Zambia offers unforgettable holidays exploring the real Africa.Acknowledged as one of the safest countries in the world to visit, Zambia’s welcoming people live in peace and harmony.And here, in the warm heart of Africa, you will find some of the finest Safari experiences on the planet, including face to face encounters with Nature at its most wild. Spectacular waterways provide adrenaline thrills or a leisurely playground of activities for all ages.Seventeen magnificent waterfalls, apart from the spectacular Victoria Falls, provide ‘cascade followers’ an adventure into the remote undeveloped rural areas where a taste of village life can be experienced. Spectacular daily sunsets are almost guaranteed.